As creative director for My 26 on You, Paris!, a pop-up concert hosted by Go Team Liberia at Station Afrique during the 2024 Olympic Games, I led efforts to build awareness and draw a crowd in a busy, high-competition environment.

 

To solve this, we partnered with five influential Liberian artists and created a suite of engaging social assets, including animated videos and posters, that amplified the event’s visibility. We centered the experience around Liberia’s Independence Day, blending music, food, culture, and sports to create something people genuinely wanted to be part of.

 

The result was a vibrant, well-attended celebration that felt both meaningful and fun.