When Season 4 of Godfather of Harlem was about to drop, the challenge was clear: how do we keep loyal fans hooked while bringing in new viewers each week? As the Freelance  Social Creative Director, I worked with a team to create moments fans actually wanted to engage with.

 

We hosted live tweets, sparked conversations on Reddit, and built platform-specific content across X, Instagram, TikTok, and Threads.

 

Over time, that approach turned casual viewers into a real community that showed up week after week.

 

The result was 7.1M impressions, 116K engagements, and a 6.3% engagement rate across our weekly rollouts.