​Speck is known for its durable phone cases, but with the launch of its latest portable speakers, the goal was to reposition the Gemtones Infinity Speaker for a younger, audio-driven audience.

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As Senior Lead Copywriter, I led the rebrand across the Gemtones microsite, digital, and email, focusing on copy that matched their style and interests. I translated key product features into clear, engaging language that felt easy to understand and relevant.

 

The result was a refreshed brand presence that better connected with a new generation of listeners.