With the launch of the new Galaxy S26, Tech21 set out to connect with people who need reliable, on-the-go protection for their busiest and most rugged days.

​

As Senior Lead Copywriter, I developed a tone of voice that stayed true to the Tech21 brand while also appealing to Samsung users and new customers. The focus was on making the messaging feel clear, confident, and relatable.

 

This helped position Tech21 as a go-to choice for durable, everyday protection.