Jeep® Grand Wagoneer
Beyond the Design

I’ve always been loyal to my Ford, but working with Stellantis definitely gave me a new appreciation for Dodge.

For this project, the challenge was reintroducing the iconic Wagoneer in a way that felt both culturally meaningful and true to its elevated positioning. As creative director, I led a team to develop a piece featuring four Black designers who helped bring the Wagoneer’s modern luxury vision to life, timed for a Juneteenth launch at their annual gala.

The result was a thoughtful, inspiring campaign that celebrated culture while redefining the brand’s return.

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