For the IKEA Tiny House Scavenger Hunt campaign, the goal was to drive social engagement and participation through a playful, interactive concept.

 

As a senior copywriter, I wrote all social posts across platforms, using conversational copy to highlight IKEA’s smart, sustainable tiny home designs. The content sparked curiosity and encouraged participation, helping the campaign gain strong media placement and wider visibility.

 

Overall, it successfully brought the experience to life and inspired exploration of small-space living.